Blk Knight
YES. That's exactly what I mean. You have to reach out to those other communities and websites and let them know about us without appearing like some dude who's just there to hock his filthy wares and then split town without even a "how do ya do." (even though you kinda are)
The Community relations coordinator would of course have moderator powers as well but your primary job would be to spread the word to other sites (and that includes webcomics that haven't heard about us) all over the intertubes.
I have a really nice letter I've been sending to individual webcomics which has actually seemed to go over really well. No one has sent me back a nastygram or anything so I've been really happy with how well it has been working. The community relations coordinator could use my letter or use it as a template to create their own. Whatever.
Obviously approaching whole communities is a much more dicey proposition. Generally I go after the bull goose. Find out who's in charge, contact the founder, owner or head moderator and suggest a cross promotion or ask them to write an article or something. Often that helps grease the wheels. Just drop into their forums and be all like "I'm promoting this new site 'cause it's great and you should all go there NOW!" and the members of that place will skin you alive and run you out of town on a rail.
Do you have any experience with this/moderating?
Let me know what you think.